Five Steps to Building an Effective Referral Network
By Alan Bayham
For many small-business owners, the thought of attending a networking event is enough to make them cringe. After all, many are overworked, and do not enjoy spending their small amount of free time in a crowded room of people; making small talk with complete strangers; attempting to sell company products or services to disinterested prospects; and often having little to show for their time investment. And in fact, that notion of networking ...
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